A controversial public service advertising campaign ended because of objections from parents of children and teens with mental disorders.

The ads, which appeared only in New York City, were supposed to incite parents to have their children evaluated for autism, ADHD and other disorders.

A typical ad looked like a ransom note that read:

"We have your son. We will make sure he will no longer be able to care for himself or interact socially as long as he lives. Autism."

Air N'eman, president of the Autistic Self-Advocacy Network, wrote, "You have inadvertently reinforced many of the worst stereotypes that have prevented children and adults with disabilities from gaining inclusion, equality and full access to the services and supports they require."

The New York University Child Study Center pulled their ads and apologized to that group and others.

"We meant well," said Dr. Harold Koplewicz of the Child Study Center, "but we unintentionally hurt and offended some people."

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Labels: mental_health, advocacy, advertising

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The Child Study Center at New York University has pulled a set of controversial ads intended to raise awareness about childhood mental health issues. The ads featured "ransom notes" addressed to parents indicating that their kids will "pay" if mental health issues aren't addressed.

"An introductory press release from the Child Study Center attempts to explain the goal of the campaign, which is to raise awareness of childhood mental illness and urge treatment as early as possible."

Critics of the campaign have said that it gives the impression that there's a "criminal element" to childhood mental health issues and that kids with these issues are doomed to a life of total dysfunction. Just two weeks after the campaign began, the Child Study Center released a statement of apology and has pulled all related ads.

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Labels: awareness, mental_health, advertising

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