The Child Study Center at New York University has pulled a set of controversial ads intended to raise awareness about childhood mental health issues. The ads featured "ransom notes" addressed to parents indicating that their kids will "pay" if mental health issues aren't addressed.

"An introductory press release from the Child Study Center attempts to explain the goal of the campaign, which is to raise awareness of childhood mental illness and urge treatment as early as possible."

Critics of the campaign have said that it gives the impression that there's a "criminal element" to childhood mental health issues and that kids with these issues are doomed to a life of total dysfunction. Just two weeks after the campaign began, the Child Study Center released a statement of apology and has pulled all related ads.

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Labels: awareness, mental_health, advertising

Posted By: Aspen Education Group